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教育背景与工作经历
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1999-2003年:本科毕业于江西财经大学工商管理专业;
2005-2006年:硕士毕业于英国阿伯泰.邓迪大学信息技术专业;
2009-2014年:博士毕业于西安交通大学管理科学与工程专业。
工作经历:
2006-2009年:担任井冈山大学信息传媒学院信息管理专业教师;
2014-2017年:担任华中农业大学经济管理学院市场营销专业教师;
2017至今:担任西安建筑科技大学管理学院工商管理专业教师
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支持扩展名:.rar .zip .doc .docx .pdf .jpg .png .jpeg【2】陕西省社会科学基金面上项目,儿童保护视域下短视频嵌入式广告的披露效应研究,2021R037,在研
【3】国家自然科学基金青年项目,意见领袖及其人际影响机制对新产品扩散的作用机理,71502070,结题
【4】陕西省教育厅哲学社会科学重点研究基地项目,基于系统视角的绿色建筑推广策略研究,18JZ037,结题
【1】Hu H, Ma F. Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce[J]. Journal of Retailing and Consumer Services, 2023, 75: 103541. (SSCI 1区,硕士研究生为第二作者)
【2】Yan X, Hu H. New Product Demand Forecasting and Production Capacity Adjustment Strategies: Within-Product and Cross-Product Word-of-Mouth[J]. Computers & Industrial Engineering, 2023: 109394. (SCI,本人为通讯作者)
【3】Lu-Yao Wang, Hai-Hua Hu, Le Wang, Jian-Qun Qin. Privacy assurances and social sharing in social commerce: The mediating role of threat-coping appraisals. Journal of Retailing and Consumer Services, 2022, 67: 103028. (SSCI 1区,本人为通讯作者)
【4】Qingjun Li, Hai-Hua Hu. Nash equilibrium of collective action on social network with indirect connections and social control. The Singapore Economic Review, 2021: 1-16.(SSCI)
【5】Hai-hua HU, Xin-mu Zhang. Reward Design for Customer Referral Programs: Reward-Product Congruence Effect and Gender Difference. Frontiers in Psychology, 2021, 12: 644412. (SSCI,硕士研究生为第二作者)
【6】Yanjun Qian, Jun Lin, Dehong Li, Hai-hua Hu. Block-insertion-based algorithms for the linear ordering problem. Computers & Operations Research, 2020, 115: 104861.(SCI)
【7】Cui F, Hu H, Xie Y. An intelligent optimization method of E-commerce product marketing[J]. Neural Computing and Applications, 2021, 33: 4097-4110.(SSCI,本人为通讯作者)
【8】Zhang Q, Hu H, Wang C. Negative Mood and Employee Voice: The Moderating Role of Leadership[J]. Social Behavior and Personality: an international journal, 2020, 48(1): 1-10. (SSCI,本人为通讯作者,硕士研究生为第一作者)
【9】Qingjun Li, Haihua Hu, Wei Yang. Homophily and behavior diffusion. Social Behavior and Personality: an international journal, 2020, 48(3): 1-10.(SSCI,本人为通讯作者)
【10】Haihua Hu, Dandan Zhang, Chengjun Wang. Impact of Social Media Influencers' Endorsement on Application Adoption: A Trust Transfer Perspective. Social Behavior and Personality: an international journal, 2019, 47(11): 1-12.(SSCI,硕士研究生为第二作者)
【11】Le Wang, Zao Sun, Xiaoyong Dai, Yixin Zhang, Hai-hua Hu. Retaining users after privacy invasions: The role of institutional privacy assurances and threat-coping appraisal in mitigating privacy concerns. Information Technology & People, 2019, 32(6): 1679-1703. (SSCI,本人为通讯作者)
【12】Le Wang, Hai-hua Hu, Jie Yan, Maggie Qiuzhu Mei. Privacy calculus or heuristic cues? The dual process of privacy decision making on Chinese social media. Journal of Enterprise Information Management, 2019, 33(2): 353-380.(SSCI,本人为通讯作者)
【13】Hai-hua Hu, Le Wang, Lining Jiang, Wei Yang. Strong ties versus weak ties in word-of-mouth marketing. BRQ Business Research Quarterly, 2019, 22(4): 245-256. (SSCI)
【14】Fang Cui, Hai-hua Hu, Wen-tian Cui, Ying Xie. Seeding strategies for new product launch: The role of negative word-of-mouth. Plos One, 2018, 13(11): e0206736. (SSCI/SCI双检,本人为通讯作者)
【15】Hai-hua Hu, Jun Lin, Yanjun Qian, Jian Sun. Strategies for new product diffusion: Whom and how to target? Journal of Business Research, 2018, 83(1): 111–119. (SSCI 1区)
中文论文
【1】胡海华, 杨文. 价格折扣类型对消费者购买意愿的影响. 经营与管理. 2023. (硕士研究生为第二作者)
【2】胡海华, 李倩. 新基建投资对中国城乡收入差距的影响研究. 经营与管理. 2023.(硕士研究生为第二作者)
【3】胡海华,苏静怡. 面向儿童消费者的短视频影响者营销研究综述. 经营与管理. 2023.(硕士研究生为第二作者)
【4】姜丽宁,胡海华,刘利平.价格敏感性突变下零售商主导型供应链的协调应对策略[J].南京邮电大学学报(社会科学版). 2023.
【5】王文隆,王成军,胡海华.考虑信息泄露的零售商需求预测信息共享研究[J].运筹与管理, 2020, 29(7):9.
【6】王文隆, 王成军, 胡海华. 基于制造商创新的零售商需求预测信息共享研究[J]. 软科学, 2019(7): 70-78.
【7】崔芳, 胡海华, 崔文田. 基于快速“关系”的虚拟社群成员持续分享知识的动机研究[J]. 情报杂志, 2017, 36(12):186-192.
【8】胡海华. 社会网络强弱关系对农业技术扩散的影响——从个体到系统的视角. 华中农业大学学报(社会科学版), 2016(5):47-54.
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